A Labor of Love; UALA President Describes the Incredible Impact of Assisted Living

“It’s not just a job for our employees, it’s more of a mission.”

Elderly friends walking outdoor

Scott Monson joined the Utah Assisted Living Association (UALA) in 2002 and has served as a board member, Treasurer, Secretary, and now as President.

“UALA is vital from several fronts. It allows us to come together on different levels of legislation and lobbying to make sure our seniors are represented and their voices are heard. We develop relationships with state’s health department and are able stay on the cutting edge of technology and practices to make sure that we are all helping each other,” Monson explained.

The dedicated husband and father of four is also the CEO and Partner of SAL Management Group serving dozens of assisted living properties in six states.

“I have approximately 1,500 employees- from servers, to nurses, caregivers, office staff, maintenance, activity directors, and more. It’s a labor of love in a lot of ways,” Monson said.

A person wearing glasses

Description automatically generated with low confidence










One of the most rewarding parts of the job for Monson is witnessing the incredible impact this industry has on so many lives, every single day.

“It’s not just a job for our employees, it’s more of a mission. They become friends to these seniors and it’s fun to see the employees feel that benefit of service. It takes someone who is willing to love the residents, to work hard, to really be flexible and teachable. The employees must be dynamic in their approach and be creative to care for the residents’ needs. Every day is a special day to just care for and serve the residents,” he added.

Monson’s communities also organize activities that defy the social norms of what many imagine a senior can or can’t do anymore.

Hot air balloon in foggy mountains“I think what makes assisted living communities a special place is it’s a home. We are guests in their home yet, we can provide a safer, more fun, and dignified experience for our residents in their home. We have taken cruises with residents, hot air balloon rides, canoeing, and even visits to Moab and Yellowstone,” he said.








The goal is to simply do what brings the residents joy and happiness, whether it’s a big adventure, preparing a simple meal that takes seniors back to a special memory, or allowing time for families and adult children to come in and visit their loved ones.

“Being able to put loving caregivers and staff members that can help bring back that independence is quite fun to be part of,” Monson explained.

And, more than two decades after first entering the assisted living industry, Monson is proud to continue educating others on what assisted living can do and serve as a positive resource alongside UALA.

“It’s amazing to think that I can work and have interactions that are so genuine and so real. That, coupled with it being a service-oriented business. It’s a need that seniors have passionate people who stand up and represent them. A home is where memories made. It’s a place of safety and dignity, that’s what home is and I think that’s what assisted living communities create.”